FOCUS | ORGANIZE | GROW


You started your business
to make the world a better place.
Some days that feels hard, but
You’ve Got This!

Helping Focus your Vision, Organize Your Operations, & Grow Your Organization


Greater Columbus Consulting specializes in Social Enterprises, Non-profits that want to Capitalize on their Strengths, and For-profit businesses that are working towards a Higher Purpose

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FOCUS

Every small business owner’s to do list is longer than what could be accomplished today, this week, or even this month. Sometimes, choosing what to work on any given day can feel more like guessing and luck than intentional progress.

We’ll help you determine what to focus on today, to make progress toward your long term goals.

ORGANIZE

The one thing more valuable to a business than money, is time. Whether it’s something small, like your desk, or something larger, like a presentation to potential investors, organization is the key to accomplishing more with what you have.

We’ll help you free up time, to reinvest in your core business.

GROW

Long term, sustainable growth is the goal, but how can you tell if you’re on track? Measuring progress, analyzing what’s working and what’s not, and deciding whether to course correct can be daunting, and can distract from your day to day business.

We can help you use the data you already have, to tell if you’re on track to hit your goals, and to help you set new goals as you reach each milestone.

Specialties include: Strategy, Analysis, Data Visualization, Executive Presentations, Non-profit Administration, E-Commerce, Efficiency, Operational Logistics, Inter-departmental process and communication
I want to help you conquer your pain points & become so confident and self-sufficient that I quickly work myself out of a job! Choose your focus, choose how many 1-hour in-person sessions you can commit to, and let’s get started!

"Rachyl eased my mind about the organizational state of my small business. She approaches with ease the daily problems that drive some of us more creative types crazy. I have met very few people with her ability to size up a situation and provide perspective with seemingly minimal effort. It's because she's beaten you to it. For years. If you are tearing your hair out trying to manage your tasks, track your expenses, keep a grip on your goals - contact her. No need to shop around."
-Ruth S. on August 2, 2018

"If anyone is on top of things, it's Rachyl Kershaw. Ms. Kershaw has been working with our not-for-profit organization for approximately 6 months, and has made a huge impact in keeping us and our finances organized, in addition to her work in assisting with our business planning and grant writing. I honestly don't know how we'd have made it through our recent efforts without her."
-Amee BW. on Oct 23, 2017

"Rachyl is an analytic thinker and a strategic leader. She has been key in providing advice for starting new businesses as well as performing due diligence for the acquisition of existing businesses. I would trust her as a partner for any business endeavor."
-Warner M. on May 1, 2017

"Rachyl's knowledge and consulting have been a valuable asset to this venture. I would not be as confident to my future success without her help. I would highly recommend Rachyl for any consulting needs you may have."
-Jen K. on Jan 31, 2017

"I met at a Meetup networking event and she agreed to meet with me on her own time to discuss some future steps. She has been very helpful in directing my attention to the important things about my business."
"She is driven to make sure I succeed as I'm sure she is with all her clients. She takes initiatives and moves on projects without prompting. She is a great consultant to work with."

-Chef Kuukua on Oct 16, 2017

Initial consultation is always free. A clear estimate of pricing will be provided before any paid work begins, in order to ensure no surprises or unexpected costs.
Non-profits, B-Corps and other benefit businesses please inquire directly about discounts and pro-bono availability.
Small businesses make the world a better place, and the first 18 months are the hardest. Sometimes, right when you need the most help, you're the least certain you can afford it - that's where #BEGREATER comes in! Tell me about your small business and the impact you hope to make and you may qualify for FREE business consulting! Whether you need help clarifying your focus, figuring out where your time and limited resource will be most impactful, or practical skills training, like how to build a financial forecast, you will become as confident about running your business as you are passionate!

Apply Today!

Not sure if you would benefit from some help? Use my confidence checklist to get some perspective on how running your business feels today.
Video courtesy of Electric Eye

Latest Post

Photo Resources

If you’re a photographer, you probably want to use your own images & know all about model release forms, etc. But if not, how do you get great photos it’s ok to use on your website, without spending a ton of money?

There are a ton of online resources, and a lot of them have used the word FREE so that they’ll come up in your search, but the actual terms are actually often a bit more complex.

For this website, I used Pixabay. I found a photo I liked quickly, and it didn’t require me to signup or pay – it simply let me download, in the size I chose.

All the images on Pixabay are released under Creative Commons CC0. https://creativecommons.org/publicdomain/zero/1.0/deed.en

They offer even more information about what that means, here: https://pixabay.com/en/blog/posts/public-domain-images-what-is-allowed-and-what-is-4/

Side note: The Pixabay explanation of “what that means” is great reading if you are an amateur photographer not familiar with model releases, etc. & want to use your own photos.

Additional Photo Resource Websites

Here’s a very brief partial list of some of the other sites I’ve looked at. There are many, many more out there.

http://foter.com/

It appears each image is licensed differently, so you’ll need to check if its ok to use commercially (they have nice simple interface to make that easy), and some require attribution, but it did let me download an image in one of 2 sizes with no signup & 100% free

http://morguefile.com/

I found their license confusing.  I think it means that the photos are meant to be altered before you use them, or else require attribution. it did let me download an image (no size options) with no signup & 100% free, after I agreed to their Terms.  If you ARE a photographer, this one has some neat aspects, like #Quest, a  daily photo challenge. http://morguefile.com/quest/1

https://www.dreamstime.com/

This site says “Stock Photos & Video Footage for as low as $0.20USD/download or free” what does that mean?  Why is it worded that way? All the photos I looked at were listed as “Royalty Free License”, when I hit download, it wanted me to signup, so I moved on.

http://www.freedigitalphotos.net/

The free version of the photo I looked at was small size & required attribution, “no attribution required” started at $3 for small (400 x 266px) and went up to $10 for Hi Res (5600 x 3721px) and $75 for “Extended License” Hi Res.  An explanation of the “Extended License” can be found here: http://www.freedigitalphotos.net/images/terms-popup.php

https://www.pexels.com/

The first few images I looked at were all CC0 license & downloaded with no registration or fee.  A little strange thing to me is that each picture lists a different photo website as the source (they don’t all list the same one).  Also, the downloads have no sizes, and just open in the browser as a .jpg.

http://www.shutterstock.com/

This site has much more than just photos (icons, vectors, etc.) but their are “plans” you need to join & choose from, as well as 2 different licenses.  Read more here: http://www.shutterstock.com/subscribe 

https://stock.adobe.com/

The first few images that caught my eye were all listed as “Premium Collection” $499.99.  Again, there are multiple plans: https://stock.adobe.com/plans and some specifics to their licensing: https://stock.adobe.com/license-terms

http://www.istockphoto.com/

This site has a credits system, so pictures are priced in credits (many I looked at were 3 credits, for example, and had an option to add an “extended license”) If you only want 1 photo, the minimum plan was $33 for 3 credits, but if you needed multiple images and would have more needs every month, there was a $99/year subscription with 10 images/month, so the pricing varies wildly.  Read more here: http://www.istockphoto.com/plans-and-pricing

Creating an LLC

There are many articles about creating a company, including this great set from the state of Ohio.

The first step that many mention is that you will need to decide the type of company you want to create, legally (an LLC, a Sole Prop, a Corporation, etc.).

I had decided in advance, that when I began my company, I wanted it to be an LLC. The process in Ohio is fairly straightforward, and it is theoretically possible to avoid spending money, beyond the $99 filing fee to register with the state, using form #533A.

However, I spent a bit more, and I advise everyone to carefully consider their options, and to consider not going it solo on this process.

First of all, I’m not a lawyer, and I’m a big advocate of always seeking legal advice. So reading the form, the full implication of some fields was basically just fodder to way over think & then feel uncertain about my answers anyway. But, if all I wanted was legal advice, it turns out entrepreneurs in the Columbus area have many great resources available.

But one field in particular really threw me for a loop, Statutory Agent. This is basically the whole second page of the form, so it must be important, right? In fact, the Statutory Agent (also sometimes called a Registered Agent) can be you, but MUST be available at a specific physical address (within the state) during all normal business hours. Since initially I knew I’d be the sole employee of my company, not being able to go meet with clients, let alone take a day off, was a deal breaker.

So if I don’t want to be my own Statutory Agent, what are my other options? I found & looked at several companies. Some offer just Statutory Agent services, and these are the cheapest, as low as $49/year. Many bundle Statutory Agent services with something often called Compliance, where basically, they warn you when forms, filings, and other things are due. The reminders sounded useful to me, at least for the first year, as I’m well aware I don’t know what I don’t know.

I also noticed it’s important to choose a stable company, because any change, even just a change of address for the Statutory Agent must be registered with the state and costs money. Here’s another great page provided by Ohio, discussing Statutory Agents in more detail: Statutory Agents

There was another option I noticed, while doing my research. Their are larger companies that specialize in helping people create new companies quickly & easily, these are the ones you’ve probably heard the names of already. They provide Statutory Agent services, but I couldn’t find a way to only hire them as a Statutory Agent, at least not easily, and I started reading about the full packages they specialize in.

The packages were all similar.  These companies will walk you through filling in the state’s registration form, and then will electronically submit it on your behalf. You can use them as your Statutory Agent, and they all offer a Compliance service, as well as to apply for an Employer Identification Number (EIN) for you. Many also offer a wide range of additional business and legal forms with similar “walk you through it” guidance for completion.

What I found confusing was the pricing.  Online, it was difficult to tally up what a package including all the services I was interested in would cost, so I called several of them.  In the end, I chose Rocket Lawyer.  I chose them, because of the companies I called, the minimum cost for Statutory Agent Service plus filing was lowest versus other large package companies (though it did include extras, and was much more expensive than going it solo plus a $49 Agent).   But one thing in particular that it included was not only an extensive library of legal forms, but also “Ask a Lawyer” service, including up to an hour in each specialty. To be fair, I haven’t tested that aspect yet, if I do I’ll be sure to post about my experience.

In the end, I spent over $400 on the package (including the $99 filing fee that went to the state of Ohio). But I felt very confident that my paperwork was correct and that I had purchased a useful resource pool for other steps I needed to take in the first year, such as creating a Operating Agreement for my LLC (recommended by every expert I consulted, but not 100% required – and only took 5 minutes on Rocket Lawyer) and my business contracts.

 

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Greater Columbus Consulting

gcc@greatercolumbusconsulting.com

(614) 664-3306

Disclosure & Disclaimer

I am not a lawyer, accountant, or tax expert. All posts on this site are just my experiences and opinions from doing business, and setting up businesses.

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