LEVEL THE PLAYING FIELD
Greater Columbus Consulting wants your small company to leverage our decades
of experience at larger companies, including strategy, negotiations, investor acquisition,
boardroom participation and operational logistics.

We believe strongly in good businesses that provide value to their customers
or community and helping them achieve long-term sustainability.
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FOCUS

Every small business owner’s to do list is longer than what could be accomplished today, this week, or even this month. Sometimes, choosing what to work on any given day can feel more like guessing and luck than intentional progress.

We’ll help you determine what to focus on today, to make progress toward your long term goals.

ORGANIZE

The one thing more valuable to a business than money, is time. Whether it’s something small, like your desk, or something larger, like a presentation to potential investors, organization is the key to accomplishing more with what you have.

We’ll help you free up time, to reinvest in your core business.

GROW

Long term, sustainable growth is the goal, but how can you tell if you’re on track? Measuring progress, analyzing what’s working and what’s not, and deciding whether to course correct can be daunting, and can distract from your day to day business.

We can help you use the data you already have, to tell if you’re on track to hit your goals, and to help you set new goals as you reach each milestone.

Latest Offers

Specialties include: Strategy, Analysis, Data Visualization, Executive Presentations, Non-profit Administration, E-Commerce, Efficiency, Operational Logistics, Inter-departmental process and communication
Initial consultation is always free. A clear estimate of pricing will be provided before any paid work begins, in order to ensure no surprises or unexpected costs.
Non-profits, B-Corps and other benefit businesses please inquire directly about discounts and pro-bono availability.

How can we help you?

Contact us today, to get started accelerating your success!

"Rachyl is an analytic thinker and a strategic leader. She has been key in providing advice for starting new businesses as well as performing due diligence for the acquisition of existing businesses. I would trust her as a partner for any business endeavor."
-Warner M. on May 1, 2017

"If anyone is on top of things, it's Rachyl Kershaw. Ms. Kershaw has been working with our not-for-profit organization for approximately 6 months, and has made a huge impact in keeping us and our finances organized, in addition to her work in assisting with our business planning and grant writing. I honestly don't know how we'd have made it through our recent efforts without her."
-Amee BW. on Oct 23, 2017

"Rachyl's knowledge and consulting have been a valuable asset to this venture. I would not be as confident to my future success without her help. I would highly recommend Rachyl for any consulting needs you may have."
-Jen K. on Jan 31, 2017

"I met at a Meetup networking event and she agreed to meet with me on her own time to discuss some future steps. She has been very helpful in directing my attention to the important things about my business."
"She is driven to make sure I succeed as I'm sure she is with all her clients. She takes initiatives and moves on projects without prompting. She is a great consultant to work with."

-Chef Kuukua on Oct 16, 2017

Latest Post

Domain Names

For business owners without a technical background, it can sometimes seem daunting, the number of new terms involved in getting a website up and running.  One of the first you’ll likely think about is domain names.

What is a domain name?

It’s pretty common advice these day, to check if the domain name is available, before settling on what to name your business. It’s a part of your web address, how people will find your company online, and many companies include it on their business cards, too. But if you’re not technical, it may not be 100% clear what is & isn’t a domain name.  For example, look at these 3 URLs (website addresses):

If those examples seemed a bit tedious, I apologize, but I wanted to give quick rundown so that I can point out that there are ways to get a website with your company’s name in it, that do not require buying a domain name or hosting.

So a working website must have a URL, but it is not 100% necessary to purchase your own domain.

It is entirely possible that your business will be sufficiently served by a subdomain on a free service, or even a Facebook page, at least at first. However, I do agree with the general consensus that if you are just starting out, you should try to pick a company name which is also available as a domain name.

Why do I need a domain name?

The biggest reason is that I assume your hope is for a successful business.

If your business becomes successful and you do not own the domain name, it is virtually guaranteed that someone else will purchase it, waiting for the day when you want it, so that they can charge a premium to sell it to you.

Even worse, if you never checked, and someone else was using that website before you, or started using it while you were growing (because they hadn’t heard of you & saw the domain available), they will have good reasons to ask you to cease and desist using that name, and even if your business is far more successful than theirs, they may be in the right.

How much will a domain name cost?

Many domain names are inexpensive, often under $10/year.  If the domain name you want has common words, you are likely to be quoted a much higher price, due to the “waiting for a premium” behavior I mentioned above.  For example, I searched for “cat.com” today, and it was not available, but “cat.pet” was offered as an alternative, for over $3,000!

The easiest way to check if the domain name you want is available is to go to a service which sells them.  The company you’ve probably heard of due to their Super Bowl commercials is GoDaddy.com, another one that I’ve used is Name.com.  Here are the results of my “cat.com” search on each of their sites, today.

domain name search at name.com

Screenshot: Name.com

domain name search at godaddy.com

Screenshot: GoDaddy.com

Please note, buying a domain name from either of these services will not create a website at all, it just means you own the rights to create that website, so no one else can make it / use it as long as you own the domain.

Disclosure & Disclaimer

I am not a lawyer, accountant, or tax expert. All posts on this site are just my experiences and opinions from doing business, and setting up businesses.

Contact Us

Greater Columbus Consulting

gcc@greatercolumbusconsulting.com

(614) 664-3306