FOCUS | ORGANIZE | GROW
You started your business
to make the world a better place.
Some days that feels hard, but
You’ve Got This!
Helping Focus your Vision, Organize Your Operations, & Grow Your Organization
Greater Columbus Consulting specializes in Social Enterprises, Non-profits that want to Capitalize on their Strengths, and For-profit businesses that are working towards a Higher Purpose
Non-profits, B-Corps and other benefit businesses please inquire directly about discounts and pro-bono availability.
5 Mistakes Even the Best Businesses Make
This virus is no joke.
Everyone from civic leaders to individuals working the gig economy is weighing public health impact against financial concerns with every decision, every interaction, and there’s new information to consider every day. It can be overwhelming.
I hope the information below will make some of your decisions less overwhelming and more doable. My goal, as always, is to help your small business be a sustainable, good organization that enriches our community for years to come!
“My product/service could totally be sold online, but I’m not technical enough to stand that up quickly.”
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“I was so close to launching something new that would work during this crisis, but with no new cashflow, I have to put it on hold”
Who is the #1 customer of this new thing? Could they be convinced to pre-pay? One organization doing a great job rolling out pre-pay options is Wild Goose Creative. Even pre-corona, they used a kickstarter to help fund their second location (Would a kickstarter/indigogo work for you?) Now, they’re offering nice discounts on bookings for events in the future. Both tactics are great ways to get cash flowing into your organization months before product delivery, just make sure to account for your claimed offers in your financial projections.
“I can’t do my (normally successful) regular business, but I still have bills to pay”
If your business was doing great before coronavirus, your regular customers want you to survive this too. Think of ways you can reach out to them now, and what you can offer them. Try a new membership program (one free dinner a month, early access to new products, or a virtual gathering place for all the members to discuss common interests). Don’t skip considering old school methods, either, phone calls are amazingly effective!
“I could make this work, but I’m understaffed / don’t want to ask others to take risks by working”
Make your customer an employee. I’m talking about instead of full-service dinner, a delivery meal kit and access to an online how-to video &/or recipe sheet. Instead of a wall painted in their home, a 1-hour how-to online session to kick off their project with optional support calls as they DIY it. Get creative! Most people have a little extra time on their hands these days and may see the extra “work” they do for themselves as a bonus. And don’t worry, people will still pay for the full-service version when all this is over, they’re crunched for time (& less crunched on cash) later.
“I’m fine, but my employees…”
“Ok fine, now I have an idea, but I don’t have the skills to do it alone”
I hope you found a practical next step to take, but if not, add your question or specific challenge below (or on Facebook), and I’ll do my best to answer!
And once you’re feeling confident again, I hope you take a minute to pay it forward.
I had a great time talking shop with Greg Lehman, Owner of Watershed Distillery. His story is an inspiring story about how plans can change along an entrepreneurial journey. Being open to change and letting others help you is key in so many of the stories this season, but I think I saved one of the best for last, I hope you enjoy it as much as I did!
Greater Columbus Consulting